US market indices are shown in real time, except for the S&P 500 which is refreshed every two minutes. Your CNN account Log in to your CNN account “Fitness is just one of the many content experiences in the home,” said Putnam. In 2020, the startup expects to launch a meditation offering and expand into other aspects of life, including health, fashion and beauty. In its IPO paperwork, Peloton described itself as “an innovation company at the nexus of fitness, technology, and media.” But Mirror is arguably more ambitious. Similar to Peloton, Mirror has broad ambitions.
The company charges a separate subscription fee for corporate customers. There are Mirrors in a variety of places outside the home, Putnam said, including nursing homes and high-end hotels. She said Mirror has sold tens of thousands of units to date. It took about two years to get the product ready but there’s been a lot of interest since launching, according to Putnam, who still has three Refine Method locations, as well. The company has raised $38 million to date, from venture capital firms Spark Capital, Lerer Hippeau Vetures, First Round Capital, Primary Venture Partners, BoxGroup and Brainchild Holdings. Simultaneously, she noticed how much customers at Refine Method loved working out alongside mirrors. Putnam came up with the idea after she struggled to fit workout classes into her schedule as a pregnant entrepreneur.
PELOTON MIRROR INSTALL
It was space Putnam could afford but she had to install custom-built equipment that could be removed weekly for Sunday morning services and rebuilt again shortly after. Putnam, a former dancer for the New York City Ballet, in 2010 opened a boutique fitness studio, called Refine Method, inside of a church in Manhattan with a focus on full-body, high-intensity interval training. In other words, it’s more about the ability to connect with consumers in their homes with ease than it is about the particular application. Mirror wants to be “the third screen in your life,” she said.
Mirror founder and CEO Brynn Putnam, who spoke to CNN Business shortly before Peloton went public, said the company is taking a “different approach than the competition.” Putnam explained that she’s building a product that can flex as trends change.
PELOTON MIRROR BLUETOOTH
The device, which is controlled by an app on your phone, comes with fitness bands, a stand and a Bluetooth heart-rate monitor.įirst on CNN Business: Best Buy starts to sell home exercise equipment By using Mirror’s built-in camera – which can be covered by a lens cap for privacy when not in use – customers can participate in one-on-one sessions. On Tuesday, Mirror announced it’s adding live personal training. While taking classes ranging from cardio and yoga to boxing, customers can see key metrics like their heartbeats-per-minute (or BPM) and calories burned. Mirror, which launched in September 2018, is one of several companies changing the fitness landscape by making it easy for anyone to engage in live or on-demand interactive workout classes from the comfort of their home - with a substantial price tag. “I can see you leaning back a bit – can you turn profile for me?” the trainer asks Combs, Mirror’s vice president of fitness.
PELOTON MIRROR HOW TO
Instead of simply her reflection peering back, a personal trainer is visible and offers suggestions on how to correct her form. It looks nearly identical to the full-length mirror you might have at home but a lot smarter. She’s looking directly into the immersive mirror that the startup sells. Inside its New York City office, Mirror executive Kailee Combs is doing bicep curls while standing on a yoga mat.
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